At its inception in 2000, Virgin Blue did not have interline or marketing alliances with other airlines.However, after the collapse of its domestic competitor Ansett Australia, it began a codeshare agreement with United Airlines.
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The premium product offered priority check-in, larger baggage allowance, lounge access, priority boarding, increased legroom and all-inclusive in flight entertainment, meals and beverages on board.
The product was aimed at business and corporate customers.
Patrick had been unhappy for some time with the company's direction.
By the closure of the offer, Patrick held 62% of the company, giving it control. In May 2006 Toll Holdings acquired Patrick and became the majority owner of Virgin Blue.
It was established in November 1999 with two aircraft operating on a single route, and suddenly found itself catapulted to the position of Australia's second airline after the collapse of Ansett Australia in September 2001.