It is, however, a creative way of using unexpected social platforms as a launchpad for certain campaigns.
If you think this approach could work for your Not for Profit, there are a few important questions to ask first.
Measuring success At face value, the campaign is an innovative idea – but it’s unclear whether it achieved its goals.
Currently, no numbers have been released on how many people have interacted with the profile, spoken about the campaign, or made any action as a result (like donations).
One of its main goals was to raise awareness about the fact that human trafficking is still very much a reality in Ireland, and many of those targeted reported that it was the first time they’d been made aware of the issue. More directed creative may have helped to avoid misinterpretation and clearly express the message of the campaign, while the lack of a recognisable call-to-action prevented the audience from effectively interacting with the campaign.