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Unsurprisingly, most “yes’s” go unanswered, but there are patterns: For example, Asian women responded to white men who “yessed” them 7.8% of the time, more often than they responded to any other race.On the other hand, white men responded to black women 8.5% of the time—less often than for white, Latino, or Asian women.The data shown above come from the Facebook dating app, Are You Interested (AYI), which works like this: Users in search of someone for a date or for sex flip through profiles of other users and, for each one, click either “yes” (I like what I see) or “skip” (show me the next profile).

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“Racial bias in assortative mating is a robust and ubiquitous social phenomenon, and one that is difficult to surmount even with small steps in the right direction.

We still have a long way to go.” Earlier work on racial bias in assortative mating (or the non-random pairings of people with similar traits) had trouble disentangling how much was due to prejudice and how much to geography or meeting opportunities.

People still self-segregate as much as they do in face-to-face interactions; most, that is, still reach out to members of their own racial background.

The study results in a nutshell: Race still matters online.

One possible explanation for the low Hindu-Hindu match is that there are many websites dedicated to specifically Hindu dating which means that the Hindus using Ok Cupid are those who are specifically not looking for a Hindu date.