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The next consideration is a prospective partner’s profession: primary-school teachers and nurses are in high demand among men, while women favour men in IT or finance – areas men least want their partner to be working in.That’s according to Dr Song Li, founder of Zhenai.com, one of China’s biggest matchmaking sites – who apologises if his findings may not seem “politically correct”. Professors at the University of Hong Kong or a university in the UK or US might be interested in using our data to study the psychology of love,” says Li, who has the infectious enthusiasm and quirky personality commonly seen among bona fide serial entrepreneurs.

The more affordable “self-service” dating site is popular with those in their 20s, but he says there is a very definite trend that when women reach the age of 27 they opt for the more pricey matchmaking service.

, while last year it got a lot of coverage following the cosmetic firm SK-II’s emotional advert on the subject, which went viral. He points to what he calls the “80/20 principle” in the animal kingdom, where 20 per cent of the male species “owns” 80 per cent of the females, leaving 80 per cent of males mateless.

He says that the better educated a woman is, and the more economically well off, the higher the standards she will set.

“A lot of people are saying leftover women can’t find a man, but mostly it’s because she sets very high standards; she doesn’t want to compromise,” says Li.

The number of couples who actually divorced last year rose 8.3 per cent from 2015 to 4.2 million – and the trend is expected to continue.