So just as Facebook has a ‘like’ button where you don’t need to say anything, these platforms provide a variety of modest cues which you can use to signify some kind of attraction without having to really commit yourself.” For many people, this makes online dating a more attractive option, providing the ability to put a whole variety of feelers out while making the process far less daunting than in real life.
25 year old Katie has been on a series of dates with men she first met online.
“It can be hard to meet people when you’re busy,” she explains.
“So rather than putting all your efforts into having a night out and hoping you might meet someone, there’s a lot more certainty to it.
You look through different profiles and you can send out as many requests as you like.