I ignore it most of the time, because most of the "conversations" I get are just people looking for sex or flings.
I actually tried looking for friends on it last week since I'm living in a different area now.
And the great thing is, whether you prefer chatting extensively with your new crush first or a little fantasy in your play, there are diverse options to suit your every whim and desire.
Friends with benefits, fuck buddies, booty calls...
Call them what you want but no-strings-attached sex can be awesome!