Reminiscent of the old AOL chat rooms, it could get Facebook users to meet friends of friends and spend more time on the site.Facebook verified with me that it’s testing the feature, but wouldn’t comment on details beyond saying “we do test things from time to time with a small percentage of users.” These tests can be a small as a fraction of a percent of all users, and are sometimes isolated to particular countries, so it’s unlikely you’ll see this in your own Facebook unless the feature does well and receives a wider roll out.
That meshes well with Facebook’s strategy of driving high amounts of time-on-site.
Facebook users might browse the news feed or friends’ profiles for longer and see more ads to fill time while they gab in chat rooms.
Our source provided extensive details on how the feature works.
There’s always a possibility that the feature gets scrapped rather than rolled out, its interface evolves significantly, so know the details might change if Facebook decides if it is worthy of a wider release.
Tests were also limited to the web, though Facebook’s insistence that it’s a mobile company means it might be cranking on small-screen support, which could launch eventually if the feature is well received.