When this strategy backfired and the measure was signed into law, groups such as NOW became dedicated to its enforcement.
Like the antiwar and civil rights movements, feminism developed a radical faction by the end of the decade.
Because of feminism, it's hard to find a movie with a heroic male lead anymore.
Most blockbusters feature a brave woman who saves the world and gets a token man as a trophy for her accomplishments.
NOW was dedicated to the "full participation of women in mainstream American society." They demanded equal pay for equal work and pressured the government to support and enforce legislation that prohibited gender discrimination.
When Congress debated that landmark Civil Rights Act of 1964, which prohibited discrimination in employment on account of race, conservative Congressmen added gender to the bill, thinking that the inclusion of women would kill the act.
Because of feminism, men must fight for a voice in the public sphere.