On August 24 the Toronto Police Department spoke of "two unconfirmed reports of suicides" associated with the leak of customer profiles along with extortion attempts, offering a 0,000 reward for information leading to the arrest of the hackers.
CEO Rob Segal said in an interview with the Wall Street Journal that the company is making ongoing investments to enhance privacy and security safeguards, including a partnership with Deloitte’s cyber security team.
Biderman responded by stating that the site is "just a platform" and a website or a commercial will not convince anyone to commit adultery.
In order to qualify, users must purchase the most expensive package, send more expensive "priority" messages to 18 unique members each month for three months, send 5 Ashley Madison gifts per month, and engage in 60 minutes of paid chat per month.
The site allows users to hide their account profiles for free.
Users looking to delete their accounts, even those made without the individual's consent, are charged a $19 fee.
More data (including some of the CEO's emails) was released on August 20, 2015.