For every dating site or app that charges close to $40 per month, such as Match, e Harmony, or JDate, there are plenty of other popular ones like Ok Cupid or Tinder that are free.
If your goal is to get a date—or find a mate—are you better off with one type over the other?
Both kinds are popular, so you can’t go just by that.
In the 2016 Consumer Reports Online Dating Survey, more than 9,600 people who had used an online dating service in the last two years were asked which one they had joined.
Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.