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For AFF, bots are a cop out, though the appeal of building them is obvious enough to Conru.

"If I wanted to boost our revenue and move to the Cayman Islands, we could probably double our revenue simply by using bots," he says.

"They're not the only ones using fake profiles," says Marc Lesnick, organizer of i Date, the industry's largest trade show. in mechanical engineering design from Stanford, Conru is among the smartest and most respected people in the online dating business.

"You can design a bot to fool fraud detection." But, in the case of a number of dating sites, developers aren't trying to weed out fake profiles — they are tirelessly writing scripts and algorithms to unleash more of them.

It’s the dirtiest secret of the $2 billion online dating business and it stretches far beyond Ashley Madison.

(Both sides agreed to drop the suits early last year.) Despite the controversy, the company subsequently attempted to streamline its bot-creation process.

Internal documents leaked during the Ashley Madison hack detail how, according to a 2013 email from managing director Keith Lalonde to then-CEO Noel Biderman, the company improved sex machine production for "building Angels enmass [sic]." This was done, Lalonde wrote, because the staff was getting "writers block when making them one at a time and were not being creative enough." (Reps for Ashley Madison did not return requests for comment).

Whether you know it or not, odds are you've encountered one. "The majority of the matches are often bots," says Satnam Narang, Symantec’s senior response manager. Keeping the automated personalities at bay has become a central challenge for software developers.