Because of the decline in industry growth, dating sites have focused on increasing conversions of viewers into paying subscribers in order to keep growing.
The single population over the age of 18 in the United States is estimated to be between 92 and 100 million people.
The level of concentration within the dating services industry has risen throughout the past five years.
Industry consolidation is largely the result of increased mergers and acquisitions, as larger companies acquire well-established dating sites and companies to increase the density of their consumer bases.
In the past five years, some prominent acquisitions and partnerships have taken place, namely by IAC. The Dating Services industry can expect strong demand in the next five years.