Human relations managers in businesses often find themselves managing situations of inter-personal conflict.
This strategy prevails most often in conflicts where the parties hold approximately equivalent power.
Business owners frequently employ compromise during contract negotiations with other businesses when each party stands to lose something valuable, such as a customer or necessary service.
The avoidance strategy seeks to put off conflict indefinitely.
By delaying or ignoring the conflict, the avoider hopes the problem resolves itself without a confrontation.
As Markman, Stanley, and Blumberg (1996) conclude, "becoming more aware of the effects of your differing communication styles [in relationships] can go a long way toward preventing misunderstandings" (p.