You also have to consider where and how to present your best self.
If you’re the sort of person who’s clever and witty, then you want to look more towards a site like OKCupid that lets you display your humor like the tail of an Oscar Wilde-loving peacock.
Internet dating can lead to finding your love, and many times leads to marriage.
You can find a friend, or it might lead to disaster and even death.
You have to treat your dating profile as an advertisement; you are, after all, selling yourself to others.
This means that you have to consider your market, what you’re looking for and what makes you, specifically, attractive to others.
At the same time, you’re less likely to have success when dealing with dating/hook-up apps like Grindr or Tinder. Speaking of the offline dating mindset: you’re going to have to accept that online dating is even more of a numbers game than dating in IRL or meatspace or whatever the cool kids are calling “the world” these days.